TEN WEEK TEE

🏆 GRAND PRIX

GYMSHARK,  AKQA, FUTURE LIONS
BERGHS SCHOOL OF COMMUNICATION
STUDENT


The solution is an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time the more you use and wash your gym kit. This allows wearers to feel more confident working out for the first time....

The brief asked the next generation of creatives to put conditioning at the centre of people’s lives to achieve a healthier tomorrow. For those who are social natives who want to feel a sense of belonging in a social space, either digitally or physically.






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