ECOSYSTEM OF TACTICAL DESIGN
STOKKE
B-REELTo create a product focused extension to our Good things happen when we sit together-campaign for Stokke we developed a fresh tactical design system.
This graphical addition is all about making the rational and functional characteristics of our products just as engaging and inspiring as the emotional
storytelling within the concept.
Through playful characters, icons and infographics the concept and Stokke’s branding now extended onto everything from packaging to highlighting product features and assembly instructions.
It allows Stokke to combine storytelling, information and emotion. A system within which it becomes easy and seamless to highlight Stokke’s brand values and all their different products.
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Wednesday Nov 1 2023